PROJECTS

2018 TOURISM SURVEY

Gulf Savannah Development and Savannah Way Ltd recognised a gap in statistics prepared by Tourism Reserach Australia and Australian Bureau of Statistics not covering the majority of accommodation businesses of less than 15 units/rooms, operating in the Gulf.  This information deficit impacts on the ability of key stakeholders in the industry to confidently plan and invest.

This project included: 

• Provision of trend data from Calendar Year (CY) 2012 to September 2017 for National Visitor Survey data and International Visitor Survey data;
• Provision of traffic count data for State-controlled road networks in/around the Gulf Savannah region;
• Addition and subtraction of a range of questions including removing questions related to drive tourists seeking employments opportunities and added questions related to tourism and the digital world;
• Survey to tourism accommodation providers on accommodation and occupancy rates and digital capability;
• Inclusion of “Top 5” snapshots from TripAdvisor, the most popular source of information for those travelling to the Gulf.

GSD TOURISM SURVEY REPORT

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GSD TOURISM SURVEY KEY FINDINGS & RECOMMENDATIONS 

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